Don't Hire Masterclass Replay 02/24/26

How can we add multiple five figures to our income year over year, double our capacity?

Without hiring a big team.

Now, before I dive any further, I want to say I'm not against hiring per se, but I think that we need to start thinking about different ways to balance how we run our businesses.

Okay, so again, I want to know in the chat, have you started running your business on AI?

Are you using systems?

Have you built custom GPTs, or are you really just at the beginning?

And if you're at the beginning, that is 100% okay, because we all started there.

And in the big picture, AI hasn't been around all that long, but in the long run, we need to catch up.

So I am glad that you're here.

Today we are going to talk about the best way to scale your income and scale your capacity faster than you can hire and train an assistant.

And it takes a long time to hire and train an assistant.

Right?

You got to write an interview, you got to write the job description, you got to interview, you got to do everything.

And this is a faster way to do it.

I am promising you that.

But it starts when you run your business like an AI smart CEO.

And that's a, that's, that's a little bit uncomfortable for some people to hear because a lot of us don't even think of ourselves as, quote, a CEO.

We think of ourselves as a coach or a program creator or service provider.

But really, the idea here is that you want to start running your business like the badass AI smart CEO that you are.

Okay?

And it doesn't matter if you've got a big team or a little team.

I'm going to continue to repeat this theme all through this conversation today.

So you're going to hear that a lot from me.

Now, let's talk about what we're going to cover really quick here in this time together so that you know what you're in for, basically.

So I'm going to talk about why growing a team isn't necessarily the answer to scaling anymore.

In the past, it has been, but it's not necessarily the right way to go for everybody.

On this call today, I'm going to talk about how you, you can be an AI smart CEO even if you don't want to be an AI expert, even if you don't feel like you're tech savvy enough.

I am going to go deep into the three core AI directors, AKA team members, that are going to help you get more leads, more sales, and more happy clients.

Because really, if you have more leads, more sales, and more happy clients, you're going to be able to, Add multiple five figures to your income, if not more.

Okay?

And I'm also going to talk about how you can get started with a 90 day roadmap.

It's very, very simple.

By the end of this, you are going to understand this concept of how to scale without hiring.

Okay?

We don't want to have to rely anymore on, choosing over losing income and growing our business.

And I want to share with you that what I'm talking about is already proven.

Okay?

I already have people that have gone through this.

I already have people that are building their AI directors that are building custom GPTs with me.

They're already saving 5k a month, right?

Because they've made these changes because they're thinking like an AI smart CEO.

I have clients that we're going to talk a little bit more out later in this conversation who, who basically had their head buried in the sand about AI and decided to join my program and build, her first marketing director and she's blown away by the results.

I have people that are creating their directors of sales already and that are saying, hey, if you want results, join Wendy's program.

Okay?

So this is proven.

And this isn't pie in the sky.

And this isn't just some like, concept that I thought of yesterday and then I'm like blurting out today, okay?

This is, I'm a Gen Xer.

And so I fundamentally believe that I don't share things until I know that I'm right about it.

Basically because I don't want to, embarrass myself and I don't want to say anything that's going to lead somebody down the wrong p.

The wrong path.

Okay?

If you don't know me, hi, I'm Wende.

I am an AI integration and business strategist and educator for new and seasoned online coaches, creators and service providers.

Small business owners who want to use AI, but they don't strive to be an AI expert.

They don't strive to teach their clients how to be AI experts.

Right?

Most of the people I work with have their own specialty, have their own expertise.

They have their zone of genius and they don't aspire to have AI be one of them, but they know that they need to be able to use AI like, like an AI smart CEO so that they can grow.

And my mission, my mission has always been really to help people build and integrate systems that make it easier for you to get more leads, convert more sales and serve your clients better so that you can keep your overhead down, your payroll down and your workload as light as possible.

Because, like, as entrepreneurs, we did not get into this to recreate, like, our past corporate lives.

If any of you were in corporate, you know very well what I'm talking about, right?

We didn't come into this business to recreate that, but work more with less money.

Okay?

We created our own adventure here because we wanted to get out of corporate because we wanted to get out of, the slog and the minutia.

And AI can help you do that.

Okay?

So that's my goal.

Simple systems is always, my goal.

And this is not my.

My first rodeo.

Like, I've been doing this.

Like I said, I'm a Gen Xer.

I've been doing this for a long time, and I've helped businesses of all different shapes and sizes grow and, understand how to use AI, how to use systems, how to scale, how to make things easier.

Even before AI in marketing and operations and project management, okay.

I believe in uncomplication.

And oftentimes it's interesting.

I find that creating something that's simple and uncomplicated is much harder than creating something that's complicated and hard to follow.

And I always strive to make things simple so that other people can get out of their own way and live the life and make the money and serve how they want to.

And in early 2023, just like a lot of us, I became obsessed with AI And I was just like, holy cow, this is crazy.

And I started building it into my Micro Audio summit system, at the time, to give those clients and my students in that program a faster way to create their summits.

And I realized, like, I think I'm onto something.

Because everybody was like, wait, how did you do that?

How did you just make something that was fast, 10 times faster?

And that's what I.

That's what I continually strive to do because I love my free time.

I love to binge a show on Netflix.

I want to have time to binge a show on Netflix when it comes out, the day it comes out, just like a lot of us.

I want to make sure that I never miss a walk with my dog every single morning.

Right?

Like, those things are important to me.

I want to make sure that when my son, wants me to make dinner for him, which is not one of my, like, best things that I do, I am prepared to do it.

I have time to do it.

I have the mental and emotional capacity to do that.

Right?

And.

And the way to do that is to scale without hiring with simple systems.

And now we've got this beautiful luxury of being able to use AI to do it.

So are you in the right place today?

You want to add multiple five figures to your income without incurring the costs or the headaches of hiring?

I recently had an experience where I hired a new virtual assistant.

A friend of mine actually hired a virtual assistant at the same time, and we fired them the same week because it just wasn't working out.

And as much time and energy that we wrote into creating our, you know, our job descriptions and interviewing and vetting and this and that and the other, it still didn't work out.

And it became a big bummer for both of us, right?

We both had to, like, cut loose and move on.

And those are some of the headaches with hiring.

Now, of course, there are benefits, but I'm here to say, like, let's explore ways that we can scale before we hire and then hire only for those tasks that really, that AI really, really can't do for us.

So if that's one of the reasons why you're here, great.

You're in the right place.

If you feel like you're ready to move from one to one to one to many, or you want to take on more clients, you want to create more offers, but you are, like, the bottleneck that's constantly stunting your own growth.

This is the masterclass for you.

If you feel like you're using AI, but it's not as strategic as you want it to be, and you feel like there's a way to systemize and monetize better besides just like, hey, AI, do you mind reviewing this email for me?

This is the masterclass for you.

And if you want to show up, professionally and consistently without things falling through the cracks, without you having to decide it's this or that.

Because typically, if you say yes to one thing in the past, you've always had to say no to another.

Right?

Because time is time, right?

We don't.

We can't make more time out of the blue.

But with AI, we can start saying yes, yes, yes versus yes to this and no to that.

Right?

It's become a, better way to run our businesses.

And I recently had a client tell me that she felt like things were falling through the cracks.

She felt like she wasn't showing up as professionally as she wanted because as she was starting to scale, stuff was falling through the cracks until she started building with me and building her AI systems.

Okay, so hopefully, you know, you're in the right place.

this is ideally what we want to be striving for.

Wonder Woman.

Okay?

You can see I've got a big old Wonder Woman theme going on behind me.

I am a full believer in the Lynda Carter era of Wonder Woman, where you spin around and your, you know, cape shows up and you're.

You're a badass, right?

You want to be this woman.

You want to be the AI Smart CEO.

Okay?

This is our goal.

Through this whole conversation, I'm going to keep reminding us this is our goal.

The problem is a lot of us are stuck in manual mode.

We are being chased by tasks.

We are being chased by the things that have fallen through the cracks.

We are being chased by client requests and the next client collaboration and the summit application that we need to get in.

It feels like we are being chased by this big Tyrannosaurus rex.

A lot of the time.

We are just being chased because we're stuck doing things manually.

Now.

In the past, we haven't had a lot of, you know, we haven't had a lot of, options.

But we have options now to get out of this mode where this big head right here isn't about to, like, bite your own head off, or you feel like you just want to stop running and give up and just let them eat you.

I let your business, like.

Like, you want to catch fire to your business because it's just, you know, you're.

You're fried.

This is not what we want.

Again, we want to make sure that we are this gal right here.

Okay?

So the goal, the cape, the headband, the AI Smart CEO across our chest, okay?

Over the past several months, I had this, like, realization that there's been, like, three eras.

And the interesting thing about eras is, is especially if you're a Taylor Swift fan, like, eras show up, but you don't see them until after they've passed, right?

And you enter the next one.

And I realize that we've been in, like, what now is the third era, but the first era that we were in is this pre 2023manual mode, okay?

And this is where if something needed to be done, we did it ourselves.

We did it from scratch.

We were the engine.

We were the systems that ran our business.

And we were taught that if we created big courses or tons of lessons and a bunch of templates and swipe files, that that was the way to run our business.

This is very much the pre AI era, okay?

When ChatGPT launched on, November 30, 2022, our lives, like, changed.

Overnight.

I mean, it's significant, right?

It is almost as significant as getting married or having a child, right?

Like big.

It's a big fricking deal, right?

And so I call this our kind of manual Mode era.

We didn't have the tools at our disposal to be an AI Smart CEO because it just hadn't arrived yet.

We didn't know better.

And then the second era hit, and that was like, from 2023 to 2025.

And this is kind of like by the end of 2023, I think, you know, a lot of people, not all, some are still over here in Mode, but a lot of people were starting to use AI daily.

But you yourself were still doing 80% of the work, okay?

So you were.

You've been treating AI like a $15 an hour offshore virtual assistant instead of the strategic implementer, the strategic partner, the strategic orchestrator that we really need, okay?

And so I call this task mode, because even though you may be using AI every day and you maybe think you're doing it right, you finish your day and you're still feeling exhausted, right?

Like nothing has changed, but you're not sure why, because you're like, well, I'm using AI and everybody told me it was supposed to be so damn good.

Why?

Okay?

And a lot of people are here right now.

I think there's probably a lot of people on this, webinar with me that are right here.

Okay?

They're using it.

They're still tired.

They don't know why.

This is entrepreneur 2.0.

This is kind of like era one, era two.

And now we start to get into this 2026, this AI smart CEO era, okay?

I actually wrote an entire AI smart CEO manifesto all about this because it was so.

It's so fascinating to me what's happened.

And these two eras are extremely fascinating to me because now it's like, you know, like 2020 vision or hindsight, right?

the AI smart CEO era that I want to encourage everybody to step into.

And a lot of you here probably are already here, right?

But this is where you stop being the bottleneck in your own business.

You stop being the delivery system.

Everything in your business doesn't balance on if you wake up in a good mood or a bad mood, if you have the energy to deal with it that day, right?

This is where you get to stop answering those 47 gazillion questions that you're hearing from over and over and over again from your clients.

Because you're using AI to take that load off Your shoulders.

Okay.

This is also where you get to stop starting from scratch every time you onboard a new client or launch a new program.

This, that, and the other.

This is this entrepreneur 3.0 era, the AI smart CEO era.

And I wholeheartedly want all of us to be in this era.

Okay, so this is what we're striving for.

Friends, I'd love to hear in the chat.

Do you feel like you are in manual Mode in Era 1, Era 2, or Era 3?

Do you have.

Can you tell me in the chat?

I just love to know because, Yep, two, two, two, two.

Yes, exactly.

And this is a very deceiving era right here because we.

I bet a lot of you were thinking that you were, like, over in here, right?

We're going to talk about how to get here, and it's going to be very quick.

There's a simple fix for it that I'm going to share with you in just a minute, quite honestly.

but this is this fascinating place where we've been stuck for the past two years.

And only when I developed this new system did I actually get out of task mode did I actually enter my AI Smart CEO era.

Honestly, like, I've been walking around thinking everything's great with my Wonder Woman headband on for, you know, months now, right?

Because I've been using AI.

I was an early adopter of custom GPTs and teaching my clients.

And yet still, there was something significantly off about this 80% of the work, about this idea that, why am I still so freaking tired at the end of every day?

Like, I could not figure it out.

And then, I don't know, one day last year, at the end of last year, I kind of woke up and I was like, this is why.

Okay, let's move on.

Anyhow, if you are stuck in those older eras, which a lot of us are, that's okay.

Okay, Even somebody just said Laura said the false security of era 2 exactly like, we think we're doing it.

All right?

And you know what?

Kudos to us.

We should pat ourselves on the back.

I mean, AI literally has only been out for, like, two years and three months, right?

Is that right?

20, 23, 24, 25M.

three years.

Somebody is unmuted.

thank you.

Okay.

The problem is, if you are stuck in one of those older eras, you're still not truly taking advantage of the speed of AI.

And we don't want to end up here in the cemetery of manual mode entrepreneurs who got here two ways.

One way is they just finally Said, eff it.

And they burned their business down because they were too dang tired to keep going, right?

They were exhausted.

They were burned out.

They needed a break.

They said, I'm done, right?

This AI stuff isn't for me.

I can't figure it out, right?

Or they just got bypassed by all of their competitors and basically got pushed out of the market and it just became, it becomes too hard and too, you know, like, what's the point, right?

And so we don't want to be here in the cemetery of manual mode entrepreneurs.

There are, however, a few big problems that I've identified that most of us either perceive that we have or perceive as a problem.

And it used to be a problem in era 1, manual mode, and era 2, task mode, but actually are, super bus throughable, if that's a word, in the AI Smart CEO era.

And this first problem that I see a lot of people thinking that they have is this very much this chicken or the egg problem.

They hit a money ceiling, okay?

They figure, like, I want to scale, but if I hire, it's going to take 30 to 40% of my revenue.

It's going to go to payroll and overhead.

But if I don't hire, how can I scale, right?

So they're stuck.

They believe that they're either capped by what they can pay people in payroll to scale, or they're capped by their own capacity because they can't afford to pay people, okay?

They feel damned if they do and damned if they don't.

This is the classic chicken or egg, right?

And this is what we've all been heard all of our lives in manual mode.

You need to invest to grow.

But investing a lot in payroll when you don't know is super, super scary.

And I'm here to tell you that this isn't actually a problem that you need to deal with anymore, quite honestly.

Like this.

This.

There's a solution for that.

Okay, what's the second problem?

The second problem is what I call the capacity crunch, the capacity crisis.

This is where you yourself are maxed out because you didn't hire because you hit that money ceiling, right?

So what's happening here?

You're turning down clients, you're delaying your own launches, you're saying no to collaborations, all the things that bring you more leads, more sales, more happy clients you're having to say no to because you're out of time, because that Tyrannosaurus rex is hot on your tail with all the things that you don't know how to do faster, okay?

And you are tired of running from that big dinosaur, okay?

That means that new clients, new offers, new revenue, new revenue, they're on hold.

It isn't coming if you're not doing anything.

Because every day feels like you're maxed out and out of control.

And that lack of capacity that you feel is forcing you to leave money on the table.

So again, it's kind of like a vicious circle where you don't have money because you hit the money ceiling and you can't afford to hire, but you can't get more money because you've hit your capacity crunch.

And that leads to the third problem with, is the systems crisis.

And this is again, it is a catch 22, it's a big catch 22.

But here's the thing.

Task mode, you're using it daily, but the way you run your business hasn't changed at all.

Okay?

Your systems haven't changed.

Even the platforms that we use, they, a lot of them have AI, but you're not even using AI in those platforms.

Maybe you're going to ChatGPT, maybe you've like, you know, you're all hot, you know, hot and high and mighty.

Because now you use Claude, right?

And, but fundamentally those business systems that run your business haven't changed at all.

And that is where you have a systems crisis, right?

So you're, you know, you're, you got your chatgpt open, you're asking it questions.

But again, those 50, 60 hour work weeks are still piling up, you're still managing everything.

And again, task mode, my friends, you're stuck in task mode.

AI is helping you with tasks when you ask it to, but you haven't fundamentally shifted how you run your business on a daily basis.

And let me give you an example of this.

When you hire a $15 an hour assistant, they wait for you to give them a task and they don't do anything until you take the time to write up the task, to put the task in your project management tool, et cetera, et cetera.

And then they do the task and then they wait.

But that really hasn't saved you any time.

And when you're using AI like that, that is also task mode, okay?

So AI is like your 15 an hour assistant.

So how do you fix these problems?

How do you fix the money ceiling?

How do you get over your capacity crunch?

How do you fix your systems crisis?

How do you fundamentally change the way that you run your business?

How do you fundamentally stop being the system that is the business, Right?

Like that's the big question, my friends.

How do you stop being the system?

How do you become that AI Smart CEO?

Whether you have a team of you or a team of 10 already, how do you put on that AI smart CEO hat?

And if you run a business, right, and you have a bank account that's a business account, you're a CEO of your business, okay?

So it's time to think about that cape, that headband, that AI Smart CEO across your chest.

And the way we do this is to flip that model upside down.

Flip task mode, okay?

So you have AI do 80% of your work, and you only focus on the 20%.

That focus, that needs, that requires your humanness, your human touch, your human interaction, your human compassion, your human emotion.

Okay?

Somebody asked me recently, I was doing a summit interview, and somebody said, well, like, how do we become an AI smart CEO?

And I said, you stop saying very nicely.

ChatGPT.

Do you mind, spell checking this email for me, please?

Do you have.

Do you have a minute to do that?

Thank you so much.

And you start saying, do this for me, okay?

You act like a CEO.

If they don't do it, they get fired, right?

Stop being so, Stop being so nice to your AI, Right?

I'm not suggesting you don't.

You can still say please, but think about it differently.

Stop asking for permission.

Start telling it what you need.

That's the big.

That's the big switcheroo.

in your mind, that's the big mindset.

Shift the flip, okay?

You got to flip it upside down.

What I realized, what I figured out, is that the simplest way to do this is to build an AI Director suite.

And honestly, this kind of was like noodling in my head for a long time as I was stuck in my own task mode.

And I was thinking like, okay, I got my custom GPTs.

They're great for my clients.

They're moving clients ahead.

But I still need a way to run my operating systems faster.

And so I built this AI Director suite.

And basically what it does is it busts through the money ceiling, the capacity crunch, and the systems crisis because you no longer have to choose between hiring and growing.

The AI Directors are your team.

You don't have to worry about doubling your capacity because now you've got your AI, directors picking up all that slack, picking up that 80%, and you now have a simple system that you can follow.

That is not rocket science, okay?

None of this is rocket science.

This is a very uncomplicated way to get out of your own way.

Okay.

There are three core directors that I believe everybody on this call needs.

And the reason you need them is because most of us need and want more leads, more sales, more happy clients.

And so I always think to myself, like, if I can just get people building, a director of marketing, a director of sales, and a director of client success, you move from task mode into AI smart, CEO mode.

And I want you to think of these directors like this.

If you've ever worked in corporate, okay, I used to work at Citrix, at GoToMeeting.

And so in we.

And we were located in Santa Barbara, and there were these gigantic buildings.

And in one building was like, GoToMeeting, and another building was GoToWebinar, and another building was the team for GoToTraining.

Okay.

And, if you wanted to figure out what to do, you'd walk from building to building.

And typically in each building sat a director, and that director managed the people that were on the ground.

And so if you have a director that you know to go to for a specific thing that you need to do in your business, that is going to save you so much time than if you open up a chat and you just try to, like, wing it, right?

That's the equivalent of walking into one of those big office buildings where there's like literally hundreds of people in these buildings.

And you're like, who do I ask?

Right?

How do I systemize this?

How do I make this fast for myself?

You go directly to the right director who handles the right things for you at the right time.

And so we're going to dive deep into these.

But again, the three core AI directors, Director of Marketing, Director of Sales, and Director of Client Success, are the three that actually solve those biggest scaling problems.

Because if you only build these two, you might have more leads and more sales, but then it comes time to happy clients and you're going to drop the ball, right?

That's where things fall through the cracks and stuff.

And so fundamentally, these three directors will solve 80% of your scalable business problems.

It's.

It's fascinating.

It works.

I've seen it work for a lot of my clients now.

It works for me every single day.

And it's not just for, like, corporate people.

It's not just for, like B2B people.

Like, I have clients here.

This is one of my clients that I wanted to share with you.

She's in the uk.

She's a dog behavioral specialist.

Her name is Jo.

And she said that Wendy's AI Director suite is completely different.

It's Next level.

And she understood this corporate kind of analogy that I make about it because she used to work in big corporate.

And she sees how this AI director suite that I've created is how all small businesses and entrepreneurs should operate now.

And so I thought that was very interesting and I wanted to share that with you because tons of things become possible when you build just those three AI directors.

When you just build your director of marketing, sales and client success, it's like, holy cow, your world opens up.

And I want to share with you a little bit about what some of these, directors can do for you.

So you really have kind of like a touch point on how it works and what they can do just to kind of like spark your creativity.

So your director of marketing is like your brand ambassador, okay?

It knows everything about your brand, your voice, how you operate in the world, who you are as a person.

Right?

It totally gets you.

And that way it gives you, gets you more leads.

Right?

You're going to go to your director of marketing not just for ideas or spell checks.

This is your strategic thought partner.

Every time you go into a launch, every time, you got to figure out like, do I want to do this collaboration or that collaboration, right?

Pros and cons, you're talking to your director of marketing.

And one of the things that I love about these specific directors is, which is vastly different than opening up a chat and Claude or chatg and saying like, hey, here's two ideas.

I don't know which one I want to follow is that each one of these directors specifically knows their role and they stay in their lane.

And that way they can really help you and see through the lens that they need to see through.

And this becomes extremely important as you use AI to systemize.

Right?

Because the lens which your AI, director of marketing looks through from your director of sales is, is different.

There's nuances.

Okay, so what actually becomes possible?

What can we do with something like this?

Well, you can take a masterclass Transcript and create 25 pieces of usable content.

And it's not the same.

Like you might think, well, Wendy, I can do that right now.

Yes, you can.

But it's not going to be the same because this director is so highly trained with the right knowledge docs and custom instructions and all the things this director understand.

If you do a weekly newsletter, I have friends that do weekly newsletters.

If you have some, like, disorganized thoughts, disorganized outline, drop it in.

The director already knows what your newsletter format is, and it's going to write it for you.

So instead of starting from scratch, you just like, hey, this is what I want to talk about.

Structure it for me.

It's done in literally five minutes.

Okay, maybe you got one or two back and forths.

Sometimes I don't know about you, but sometimes in the morning I go on these long walks with my pup and I use voice notes a lot.

And then I'm done with the voice notes.

And before it was just like, I never did anything with the voice notes.

It was just kind of like, okay, now what?

Well, now, depending on what I talked about, my director of marketing can parse those voice notes into.

You wanted to make updates on your sales page.

Here's that copy.

You wanted to make updates to your email sequence.

Here's that copy.

Like, it's going to organize it all for you.

And so this becomes so much more usable than just the plethora of chats that maybe we've created, even maybe the plethora of chats that you've created in certain projects that you've created.

This is a much more dialed in program.

And your director of marketing replaces that marketing assistant.

It replaces a copywriter.

And those things can cost a couple grand a month depending on who you hire for copywriting, et cetera, et cetera.

So the director of marketing is probably like, I always think when people hear like, I don't need a director of marketing.

I've got my AI dialed in.

It's like, You need a director of marketing.

You're going to use it all the time.

And you're just going to be like, wow.

Because these directors are also learning as you go.

And I have this client, her name's Liz.

She's a sleep coach for parents that have problems with their kids sleeping.

Right.

Again, a B2C, not necessarily a B2B.

This program, these directors, they're for everybody.

They're not just for B2B or B2C or online or offline.

Right.

These will work if you fundamentally want to have an AI system in your business.

And she said she had just built her director of marketing and chief of staff.

And she said that she had probably had the best week in her business ever.

And the reason is, is because she said she's like a visionary, but she has trouble with follow through.

She has trouble actioning and taking actions and executing.

And she says for once she feels like it's not so much about saving time for her as much as it's about actually executing for once.

And that she feels like she's going to bring in another 10k this year just because she has her directors helping her.

And this is a big deal for a woman who had her head in the sand, who basically said one day to me that she felt like a dinosaur because she hadn't used AI because she just simply didn't know how, she didn't know how to get started.

And she went from manual mode and completely basically leapfrog task mode and landed right smack dab in the middle of AI smart CEO era for herself.

It's amazing.

It's so great.

So let's, let's talk about, the director of sales and I just saw Brenda's note.

Are these directors GPT?

No, they're not.

they are not GPT actually.

We'll talk.

Well, I'm going to go into that, so don't worry.

I'm going to answer a ton of questions at the end.

Director of sales, your closer.

Okay.

More sales.

I don't know.

Raise your hand if you don't need more sales, right?

If you don't need more sales or you can't get more sales, it's because you have that capacity problem that we talked about, right?

It's not because people truly don't want more sales.

People just don't know how to manage more because they don't have their AI directors.

So this director can do things like what you may already be having your AI do, organize call notes, et cetera, et cetera.

But actually what the director of sales does for you is it organizes your end to end sales cycle.

Whether you do pre calls or DM sales to post call follow ups to proposal writing.

If you do one to one work, if you have to send out calls, proposals, the director of sales is like in that messy middle between the getting the leads and making your clients happy.

You got to get more sales.

And one of the things that I use my director of sales for constantly is follow up.

Because follow up for me is really hard.

Like I have a great call, great sales call.

I think, they're going to join.

And then I think like now I got to write a follow up and I don't want to sound too salesy and I don't want to say this, but it's like a whole cluster going on in my brain, right?

And maybe you feel like that as well.

Now I say I dropped the transcript actually into my director of sales and my director of sales writes the email for me, writes the follow up, writes a couple of follow ups for me, pulls out any objections that they had okay.

Tells me everything that I need to know about this person.

So whether I want to reach out and dm, send a follow up email, send a link, it's got it covered for me and this is important.

And it starts before the sales call happens.

It starts when you have a booking form, it starts when people fill out an application.

It starts when people fill out the the, you know, like the little scheduling app for you.

Who are they?

What are their pains and desires?

Right?

Sometimes people will fill out a form and they give you like their whole life story.

And sometimes people will write one sentence, right?

And so your director of sales is going to help you see the forest through the trees and all that and understand how each person, needs support where their potential pain points and desires are easier and faster than you are going to be able to figure it out on your own.

Okay?

It's going to, it is going to write those call note follow ups for you.

It's going to do objection handling and help you with those responses that sometimes hang us up.

Right?

So you're on a call, you get an objection, you freeze, you think, crap, I'm never going to do, I'm never going to be able to, you know, overcome this.

What should I say?

Well, if you've done your due diligence, you've dropped all of your calls past and present into your director of sales and you already know how to handle objections or going forward, it can help you respond and even help you, you know, take care of those objections in the follow up phase.

Right.

it can help you with loss leads and win back, it can help you with pitch notes, it can write proposals for you.

I mean I have right agreements for me, right.

It knows how to do all of this.

And for those of you who are sitting here thinking, well, I don't need a director of sales because I have a course I'm going to, I'm going to challenge that and I'm going to say, I bet you do need a director of sales because the director of sales handles those one off weird questions that you get when you're in the middle of a launch, okay.

And you're like going 50,000 miles an hour.

You know, you're making sure that your emails are scheduled, you, you're in launch mode, you got that launch, you know, anxiety, that launch energy.

And then somebody writes you a message and you're like, my God, how am I going to respond to this?

Right.

your director of sales is going to write it for you, my friend.

And then you're going to just move on.

It's that easy, right?

And it's on point and it's just, it's a beautiful thing.

Your Director of Sales is easily going to get you two to three more sales per month, which I don't know about you, but that could be, you know, 10, $15,000 a month just with a, of new sales.

Okay, let's move, let's keep going here.

Director of Client Success.

Director of Client Success is where more happy clients happens.

And this isn't just like the gives you support ideas.

It actually can help you handle onboarding, client tracking and help you keep your clients moving forward.

When you pair your Director of Client Success in the back end for you and a custom GPT on the front end so your clients can self serve more and help themselves.

Help themselves.

Right.

Help me help you.

You give them a GPT and they can help them.

Help them.

then you understand why the Director of Client Success is so badly needed.

So I'm going to tell you some very specific things that the Director of Client Success does.

If your Voxer and Slack or WhatsApp or you know, Community is going off at all hours of the day and night with people asking the same questions and over again a couple of things are going to happen there.

Number one is instead of getting annoyed and frustrated like we always used to do, we are going to have a, response ready in one second from our Director of Client Success that we are just going to pop off to them, right?

that way those types of things don't seep into our psyche.

Right.

A lot of the times, we misinterpret what people need from us or I know I do this, I'm speaking from my own experience, and it gets under our skin, right?

And we don't understand why people are not understanding, right?

And that's okay.

People are at different phases of life and different, you know, they have different responsibilities.

They're not thinking the same way that I'm thinking.

But having a Director of Client Success who can help you in those situations where maybe you feel a little bit like frustrated or prickly or whatever, so you never come off that way.

That's what this is going to do for you.

Your Director of Client Success helps you prep for VIP days or bonus materials and offers that maybe you need to give people, it's going to help you onboard your clients quicker.

So I'll give you an example.

If you come off a course launch and you sign up 100 new people or 20 new people or 5 new people, right?

And they all submit their forms.

And then you have to look at all those forms and decipher what each one of them means and, and how it all works together and what it means in the big picture for your program and all of the innuendos that they're sending you.

You're going to, like, burn through so much of your own mental energy.

Or you just give all those forms to your Director of Client Success and let it give you the report on the big picture and what you really need to know about each one of those clients so you can help them move forward.

And then also from time to time, we have clients that struggle, right?

They want their refund, they're not getting what they want.

It's just, you know, and, and we need to be able to support that.

And, sometimes it's, you know, it's hard to support that because we're human too.

We have our own shit going on, basically.

Right?

And so we want to make sure, though, that we can show up for our clients in the positive way that they need it to help them get the results because they paid us the money.

They deserve the results.

They need the results.

So your Director of Client Success does all of this for you.

I want to give you a real life example really quick of what I do with my Director of Client Success.

During my last launch, I had a bonus where I was creating these GPT, personalized GPT, roadmaps for some of my clients that joined during a specific period of time.

And then I had this epiphany like, ooh, how am I going to make all these reports that people are getting?

Right.

Well, I figured out that if I just have them fill out this form and take their onboarding form and dump it into my, Director of Client Success and give the Director of Client Success like a, description of what I want, that it could do that process for me.

And so I didn't have to create each one of these, you know, 20 page reports by myself.

And the other thing it did is it actually made these reports so much more robust for my clients, something that I would have never done because I don't have time for that.

And I'm.

I don't have the brain capacity for that.

So these directors are very flexible and also are really good at staying in their lane.

Like, I just love them so much.

And my client, Jody, she is somebody who has a couple of different businesses.

She's an.

She has an acting career.

She's a business Coach for actors inside her program.

Actor insider.

she's a producer, she's written a film.

She's balancing a lot, she said.

And, and she said that she trained her AI directors to know everything about her.

She told me one day that one of her AI directors said, enough of this conversation.

It's time for you to go get in the shower.

I was just like, bingo.

That's exactly what needs to happen.

So she says that it's become much easier for her to prioritize, like, all of the moving parts of all of her businesses.

And that she said she knows exactly when she's launching this year now she has a plan, but she feels like she has a business partner that she doesn't pay.

She doesn't, she doesn't need to split the money with that business partner.

And she says that her director of marketing is set up.

She set it up in Claude.

It's working beautifully.

And she said she can't wait for the homework for the next one.

So she's already built like four.

I think she's built all three, plus, a bonus, director that I've already released.

Okay, here's what's possible for you with these directors.

And you can get them inside of my program called Scale Without Hiring.

And so basically, you've got your directors, you've got that core suite of directors.

That's where the magic, you know, the, the magic happens right out of the gate, right?

You've got more leads, more sales, more happy clients.

That's the name of the game.

And it's because you've stopped asking for those little one off tasks and those random tasks, and you've started asking Aon to take on a bigger strategic and implementation role in your business.

Okay, that's the idea behind Scale without hiring.

You use AI directors for your behind the scenes.

You use GPTs for the front end.

It's the perfect equation.

It's like AI directors plus custom GPTs equals scale without hiring.

I couldn't have made it any simpler if I wanted to.

And I want to invite you to join now.

Somebody just asked me.

let's see.

Especially since she's said they're not GPTs.

Okay, everybody wants to know what these are.

Your directors work for you behind the scenes.

You can build them in your, cloud account, and you can build them in your custom GPT in your chat GPT account, but they are technically not GPTs.

GPTs, which I love, and I'm going to get to it in just a second, are things that you build that yes, you can use.

But now that I have my AI director suite, I use custom GPTs like I said, for my front end from the forward facing to, increase the value of my offer to help my clients get to the finish line faster.

Right.

Those are what your Forward facing custom GPTs are.

That's part one of the equation.

Part two is the behind the scenes.

The AI directors, the AI operating system that you implement and install in your business so that you can scale without hiring.

Okay?

This is a 12 month curriculum and support program.

And it is going to solve those three biggest problems that you have.

How to scale your income without adding to your overhead, without adding to your time.

And you'll build these AI directors and your custom GPTs.

You will get the more leads, more sales, more happy clients.

And my client Kelly, who is a B2B, she helps people create their programs and offers.

She said that she's no longer working these insane 5am to 10pm work days, that she's not working on the weekends.

She's not reworking her work.

She's able to calm her nerves and rest her mind and bring on at least 20, thousand more per month because she can bring on a couple more clients.

Clients.

And what I loved what she said, which I thought was super funny, was that she said, plus I'm saving fifteen hundred dollars a month, not buying, you know, random courses and generic GPTs.

She doesn't need to spend that money anymore, so she's earning more and spending less.

Like that's a really good formula.

Okay, let's talk about what's included.

You are going to get the AI Director Suite.

The AI Director suite is made up of, the Director of Marketing, Playbook, Sales, Client success, and the Chief of Staff.

Now, I didn't even go deep into the Chief of Staff today, and I got to tell you, it's probably one of my favorite directors because your Chief of Staff is the orchestrator of you, okay?

It's the one that you brain dump all of your stuff into all of your mind, junk all of your stuff, all of the things that are swirling around every morning when you wake up.

And your Chief of staff is the one that says, this is important.

Talk to your Director of Sales about that.

This isn't important.

I'll tell you about it tomorrow.

We'll, we'll revisit it after your launch.

Your Chief of staff is the orchestrator of all of your directors.

And so it's such a, it's such a valuable tool in this toolkit that you are going to have.

You are going to get access to all of my step by step training videos for each director.

I have made a very comprehensive step by step playbook for each director that you walk through step by step.

It tells you, do this, do that, what they do, how to use them.

You get all my troubleshooting tips, you get knowledge docs, you get custom instructions, you get the whole shebang.

This is what's going to save you 10k a month in payroll.

Okay?

Forget about how much it's going to make you.

It's going to save you 120k a year just by, just by these four directors.

But I have more for you, my friends.

Okay?

We also have live coaching and implementation.

So this isn't just a course that I'm going to drop on you and say, hey, good luck, see you on the other side.

Let me know how it goes.

Every month we are going to have a live coaching call.

And between those calls there is a support group for asynchronous support.

So you can ask me questions and I will respond to you.

Plus, I also do bonus trainings on AI automations and tools and things that are coming.

Right?

Because once you get your AI directors built, then it's time to, you know, you've laid that foundation.

Without that systematic foundation to systemize on top of anything else you do is kind of chaos, right?

And so a lot of people are like, I want to automate, I want to use cowork.

How does cool, you know, cloud code work?

It's like, slow your roll.

What do we need to do first?

Don't build automations on a chaotic hodgepodge system that you are still, you know, running manually.

Right?

Let's build that foundational, fundamental level first.

And that's what the AI directors and your custom GPTs give you.

Okay?

But I do love to do other trainings.

a lot of good things are going to be coming in Q2 around Claude skills and all that stuff.

But we got to get our AI directors built, built first.

Okay?

So support for 12 months.

Those calls once a month.

The group, it's super cool.

And new, bonus trainings that I release.

Okay.

Also, and I haven't talked about this on this master class because I've Talked about custom GPTs.

I feel like ad nauseam on my other master classes.

I've got a whole YouTube channel about it.

you are going to get my signature custom GPT building system.

And this is really the crux of the part, you know, one part of that simple equation.

GPTs directors without hiring.

Okay.

So that curriculum people and myself have built hundreds of GPTs following my system and I have made, you know, hundreds of thousands of dollars building GPTs following my own system for my private clients.

like everything I do, it is a fast paced follow along video structure.

You can ask me questions, you get my Rise framework, you're going to understand my three phases and you get the GPTs that I've built.

IdeaBuzz, the quickstart GPT builder so that you can build your GPTs faster.

So when I first launched this I hadn't built the GPTs but now people can spin up GPTs in a couple of hours.

Because you have my tools at your disposal.

These are exclusives.

You can only get them inside of my custom GPT building system.

And you are going to get the 12 months access to the step by step trainings, the plug and play instructions and those Knowledge Doc templates.

Okay.

Sometimes when you start to build your directors and you need Knowledge Docs but you don't have the Knowledge Docs ready, it can feel a little bit disconcerting.

And one of the biggest things I have found is that you don't have to start from scratch because you're going to use my AI marketing toolkit which helps you with the GPT that creates your brand voice, your writing style, your speaking style.

You're going to use the email profit frameworks, that's going to help you dive into your ica, right and your niche.

And then you're going to take that and you can use OfferBud to go deeper into some of the buyer Personas and the day to day problems.

And so I have included the AI marketing toolkit as a bonus because if you need to update your marketing materials, your positioning, your messaging, all of that, I want you to have the tools at your disposal to do it.

Because again, we are out of manual mode friends.

There is no more manual mode to be had.

We are not going to be chased by that damn Tyrannosaurus right anymore.

Okay.

And then also in the toolkit is Hooks Genius and IG Carousel, and Captions Creator.

And these are for you to create more front end marketing.

But this marketing toolkit works together from time to time.

I sell this as a standalone.

Typically you can only get it bundled when you join scale without hiring.

Okay, let's keep going.

The investment, it's $997 when you pay in full and I have a three pay option of three payments of 379 or a six pay option of 199 for six months.

And that's going to give you everything that I have covered here.

The director suite, the GPT, system the training calls, the private coaching community, my ready to use AI marketing toolkit, and two really cool exclusive bonuses.

Because you start your AI director suite with the three that we've already talked about, right?

And the Chief of staff.

But once you build those, there's an AI director expansion suite that allows you to really go all in with how to have an AI operating system.

And fundamentally, Marketing, Sales and customer service are three of the, departments, as I like to say, three of the departments in your business.

And so there's another three that I think are as important, that are as important that you build after.

And that's Director of Curriculum, Director of Operations, Director of Money.

And so I continue to build AI directors for the suite and I continue to roll them out in the expansion suite for you as bonuses.

And then finally I'm creating a power prompts library.

It's going to be ready, probably by March 9th at the latest.

And these prompts are specific to using with your AI directors.

Okay, so these aren't just like rando prompt pack that you buy.

These are prompts that are organized by categories for each specific director.

And so that way you don't have to spend a lot of time thinking like what do I want to ask it?

You've got your prompt, library that works specifically with your directors.

So again, the investment is 997.

The doors are going to close on March 6, which is a week from Friday.

But I want to tell you about the fast action bonus because it's going to be really, really cool.

So where did my fast action bonus go?

There it is.

Okay.

Some people are nervous about tech, they're nervous about AI, they're nervous about, are they techie enough to do something like this?

Do they have the time to do this?

they're worried about they're not going to know what to do next.

A lot of people get in their own head about what to build first, what to build second.

And that I see is oftentimes the biggest stopper of the start is your own mind junk, your own mind garbage.

Right?

And so I wanted to create a fast action bonus that helps you get out of your own way.

And it's kickstart your AI directors and it's a four week sprint.

And this is where we're going to meet four weeks in a row.

So, yes, you're going to have that one call with me every month.

But starting on March 13, we're going to meet for four weeks in a row so that we together can go over your director of marketing, then sales, then client success, and then Chief of staff.

Okay?

So the 13th, the 20th, the 27th and the 3rd, they're all Fridays.

And if you join by this Thursday the 26th at 6pm, you will qualify to join me for this Sprint.

Okay?

And this is for you if you know that if it's time for you to get out of manual mode or get out of task mode and you know, embrace the AI smart CEO era that you're meant for.

But you know, you want accountability.

You know, you like, the confidence of having somebody there to answer questions for you.

You know that you're probably not going to do it unless I'm there telling you to do it and making it super, super simple.

And so that's what this fast action bonus is all about.

This kickstart your AI directors with me, Wendy, for four weeks.

Okay?

My client Malika, I love her.

She's a brand strategist.

She calls her brand is called the brand CEO.

And this is what I love so much about Malika is she does a lot of copywriting and, you know, brand work with her clients.

And she said that once she built her AI tools, she did not need to hire copywriters anymore.

Imagine how much money she is saving that's staying in her wallet, in her bank account.

Okay?

And then my client, Marisa Corcoran here, she runs a very popular copywriting program, called Copy Confidence Society.

And she said that when she launched her AI tools, alumni who had already graduated from her program re enrolled just to get access to her tools.

And she made an extra 13k right then and there.

So this stuff works.

GPTs work great for the front end.

They work so good to help your clients help themselves for that self serve model.

And your AI directors help you on the back end to help you automate and operationalize your business.

And it is totally up to you.

Like, you get to decide if you want to take the crazy ass windy road.

That's slow and frustrating and you're going it alone and you're trying to upgrade your systems on your own, but you're not a systems expert or you're piecing YouTube videos together or you're duct taping GPT strategies together that you learned, on this free masterclass and that free masterclass and you're second guessing yourself and you're not feeling confident because you don't have support and you're watching your, your competitors, outpace you.

And finally you're ready to just give up or back burner it.

Because once again, this craziness is not for you.

This is a way to go.

You may figure it out ultimately, but it is a longer path.

The other option, my friend, is you take the straight, proven, fast, strategic path to AI success, to become an AI smart CEO and you join scale without hiring.

And it's proven already.

You've got your, perfect little equation of custom GPTs that you build plus your AI director suite.

And it gives you the confidence, it doubles your capacity.

It adds those multiple five figures onto your income year over year.

It helps you lead in your niche instead of feeling like you're always one step behind everybody else and that, that T.

Rex is on hot on your tail to bite your head off.

Right?

It keeps it so that you don't end up in the cemetery of manual mode entrepreneurs that had to burn their, their business down because of, you know, burnout and exhaustion.

Right?

Like, take the smart, simple path here.

Okay, I want to answer some questions because I, I know that a lot of people do have questions and I won't, I want to, I'm just going to quickly go through these and then I'm actually going to answer answer questions.

Okay, so then you can, I'll invite you to unmute and ask me questions.

So the biggest question I hear a lot of the time is yes.

We are, you know, a couple years into this whole AI thing and people are not, you know, most people aren't techie.

Like, that's, that's normal for people to not be techie.

It's normal to not be an AI expert.

and so can you do scale without hiring?

Can you build GPTs and can you build your AI director suite without being techie?

And the answer is, is 100% yes.

Okay?

It is very, very simple.

I give you everything you need to make it plug and play, including my time and walk through videos that you can just walk and do, walk through and do, watch and do, watch and do.

And I'm giving you that four week kickstart sprint so that you have time with me for that accountability and believer.

Okay, cool.

Okay, sorry about that.

so yes, if you are not techie, and there are people on this call that I know don't consider themselves to be techie and they can do it.

You can do it.

Okay.

And honestly, that building the AI directors is, more flexible than even building custom GPTs for the front end.

I, think custom GPTs, are even a little bit more like.

I think custom GPTs are easy to build when you follow my little unicorn system.

But AI directors are even easier and more flexible and they continue to learn.

Okay, how much time does it take?

It takes, you know, to get the first few out the door.

It's going to take a couple hours a week because once you build some of the knowledge docs, you're going to reuse the knowledge docs.

Okay.

So, you could build.

I want to see people get their marketing, sales, client success and chief of staff built in month one.

Okay.

And that's why I'm running the Sprint.

But it's only going to take a couple hours a week.

It's not that time effective.

This isn't like, clear your schedule.

This is going to take, you know, deep, deep work.

This is not that I don't create systems and I don't create programs that require people to, like, stop everything.

Do you need any special software?

Nope.

If you have a paid account to ChatGPT or Claude or Gemini, you've got what you need.

I oftentimes will recommend other software that I think is great, that's going to make things faster.

But your AI directors are built in your ChatGPT or your Claude account or your, Gemini account.

I use Claude and ChatGPT.

I don't use Gemini.

but if you're a Gemini user, you can build them in there as well.

Okay, what if I'm already using other AI tools?

That's great.

I'm assuming people are using tools.

If you have any, if you have the AI bug at all, you're probably testing stuff, but that doesn't mean that you are out of task mode.

Okay, That's.

You can, you can be using all the tools and still be stuck in task Mode, working your 50, 60 hours a week and not scaling your income.

And that's what we want to solve for with your director.

So have at it with all the other tools.

Have at it with your vibe coding.

Have at it with, you know, all the fun, fun stuff.

Have at it with Nano Banana and all the videos and stuff.

But AI directors are serious to run a serious AI operating system and they're very easy to make.

Okay, I got a few more FAQs.

How long will I have access to scale without hiring?

You will have access for 12 months to the curriculum and the support community.

Okay, 12 months from the day you join.

how is this different from just using ChatGPT?

ChatGPT is kind of like really good at giving you ideas, but it's not great at getting you out of task mode.

Right?

Oftentimes it dumps more onto your plate because it's given you too many ideas, it's giving you too many options, and, you know, it's usually a hodgepodge mess.

It doesn't stay in its lane.

It's not always on point, right?

Your AI directors give you finished work.

They give you the work that you can look at, sign off on, boom, you're off to the races, okay?

They stay in their lane.

They know what to do.

You review, you deploy.

You don't dink around with your left sidebar of ChatGPT.

You know exactly where you are at all times.

They're trained on your business.

And Even though, yes, ChatGPT has memory.

I know ChatGPT, Claude has memory.

Fundamentally, your AI directors are running in a different scenario.

Okay, will this work for my specific business?

I saw somebody just ask that.

for a neuropathic clinic or yoga studio, they are brick and mortar.

That's a great question.

let me answer this question and then I'm going to answer that.

the AI director suite is built for coaches, program creators, service providers, small business owners.

Whether you do one to one work, whether you have a group program or you sell courses, the AI directors will adapt for your business.

If you have a brick and mortar and you turn on a computer and you write emails to people and you think to yourself, I'm sure there's a way to make this faster, then the AI directors will help you.

So even if you are running a yoga studio, you might have an AI director, a client success director, or a director of curriculum that's helping you with AI, with yoga plans or yoga classes and curriculum and special events and this and that, right?

And marketing for those special events.

People that are running brick and mortars, especially those that maybe don't spend a lot of time on their computer because, they are yogis or they're naturopaths or they're just not interested in tech, right?

There's a lot of people that honestly just aren't interested in tech.

Tech.

They can still benefit from the AI directors because when they do need to do marketing work, when they do need to do sales work, when they do need to run a special promotion or create a special program, the AI directors are there for them.

And also, people that are running brick and mortars are very, very busy.

And so they really need their chief of staff.

Also the one that they're going to speak to every single morning and help prioritize what's important.

And I, the chief of staff, is by far, I mean I speak to my chief of staff all the time.

That, that, that director helps me all the time.

Some people say to me, what if I get stuck?

Well, this isn't just a course and I'm not just like turning you loose to like have at it on your own and go it alone again.

You're going to get a monthly call with me.

Typically I host those calls on the third Wednesday of every month at 10am Pacific Time.

And you get the group support so you can ask me questions in there and I will respond to you.

And oftentimes my response to you is as simple as making you a little loom video and saying, this is how you do it or this is what I would recommend.

And then you're off to the races again.

Right?

Sometimes it's hard to see the solution, when you're being chased by the Tyrannosaurus rex.

So I'm going to help you slay the dinosaur.

and also again, I want to remind you, sign up by Thursday evening at 6pm Pacific so that you can join me for the kickstart sprint.

And that's really going to help you.

Like it's going to let all of your worries or fears or insecurities melt away because you're going to have accountability and the confidence and understand it because I'm going to walk you through it.

Okay, again, it's 997 or three payments of 379 or six payments of 199.

You can go to ScaleWithoutHiring AI.

It looks like this, okay, boom.

it's right here.

And when you scroll down you're going to get to a place where you are going to be able to see everything that's included plus the bonuses, plus the roadmap, plus the fast action bonus.

And you can choose either the standard version or the VIP version and there's a link to both of those checkout pages.

It's up to you.

If you want to build your custom GPTs with me privately and you are in a time crunch and you want one to one support with me privately on Slack or Voxer and you want me testing your GPTs and looking at all that stuff, then you need VIP.

If you want to build your AI directors and you want to get started fast, get standard.

Okay, who has questions?

I am going to stop sharing my screen now and I want to know.

Does anybody have any questions?

You can feel free to use the under the react button.

If you click the little arrow or if you click react, you can raise your hand.

If not, if nobody has any questions, I'm going to quickly look through the chat here.

I don't know if Brenda is still here.

How do you see this could be beneficial?

yeah, like I said, especially if you're, running a brick and mortar.

The, the being able to pair AI, the benefits of AI with the day to day of a brick and mortar is magical because you're going to build a chief of staff.

Because typically, a lot of times brick and mortars, naturopaths, yoga people, they're not great at marketing.

and the other thing I do offer is, I do offer a multi use extended license.

So if you have clients and you feel like, ooh, I think I want to, build this for them, I do offer a multi use extended license so that you can, use it as a service provider and build it for your clients as well.

I'm going back up.

I don't see.

Reduce the friction.

Does anybody have any questions?

Questions?

Okay.

how much is that?

how much is that license?

That's a great question.

I, I don't know.

No, honestly, I haven't, I, haven't decided yet.

I think it, I think it's going to depend on which directors and how I, and how I do it.

But, no, it's.

Yeah, no, not free.

I'll be your beta.

let's see.

How can this work for your.

For a bakery?

how can this work for a bakery?

That's an interesting question.

this can work for a bakery in a number of ways.

Obviously it can help you keep track of your, you know, the recipes or scheduling of what you want to, bake.

Basically.

you could have it help you with a seasonal, like offering.

So you could start thinking about from a marketing perspective, how can your AI director help you kind of plan out some different things.

For, marketing, the sky's the limit.

I mean, really, sky's the limit.

These directors, once you have them, are so good and all it takes to build them is a, 20 chat, GPT or cloud account.

It's not rocket science.

Are blogs obsolete these days?

my God, no.

I wish.

My, I don't think my friend Jan is on this call anymore.

blogs are definitely not obsolete.

My friend Jana, who was on this call actually has an amazing blogging program and blogs are definitely not Obsolete.

Are blogs obsolete these days as part of marketing to Real in new clients?

they're not obsolete.

Marketing to real.

I, think.

I mean, blogs and reels, Is that what you're asking?

I don't know.

They're completely two different, I think two different animals.

so are these agents?

How is this different than Claude co work?

That's a great question.

Claude Cowork is like the other day I used Claude Cowork to.

And I've been using Claude Cowork a lot because up until a couple of, release like they, when it first released, it wouldn't work on my computer because my computer didn't have the M1 chip.

And then they did a release and now I can run Claude Cowork.

Claude Cowork can do a lot of things, but when you want to ideate and strategize and write copy and make plans, you want to use your AI directors.

Now Claude Cowork can then take that work and put it into folders, create documents, do all this other stuff.

But it's different than Claude Cowork.

Claude Cowork has a different, different use case.

The AI directors are your foundations.

I'm actually going to create an AI director that is the director of skills and that's going to help you write skills quickly because skills for Claude are, you know, becoming very popular and I think they're kind of cool, a good way to go.

But again, I fundamentally believe that people want to jump into Claude work, coworking code and all these, you know, know, automate this and that.

But still, there's a fundamental layer missing there.

And unless you build that fundamental layer, you stay.

You end up staying in task mode because you just spin your wheels a lot.

And I know, because, you know, I used to do that a ton, right?

And it's so easy to go down all of these AI rabbit holes.

So the answer is these are not agents.

No.

And these are these.

This does not run on co on Claude Cowork.

This runs on Claude regular in projects.

Okay.

and it's the way that I have systemized it that makes it so dang beautiful.

And it works just as well.

If you're, you know, in love with Chat GPT or you only want to have one subscription for $20 per month and you want to build, custom GPTs, then I recommend people get, have a subscription to, to Chat GPT instead of clock.

I have a subscription to both.

But that's just because, you know, I'm a nerd.

do you need to have a lot of sales calls and documents.

No, you don't need to have a lot of that stuff.

It helps if you have some.

But the nice thing is it's like I tell my clients all the time, use what you have, don't not build because you don't have every single little thing it's going to learn.

And the nice thing about it is, is that they can grow as you grow, they can become smarter.

As you do some more research and as you figure out how to use these, and win back your time, then you will realize like, I have all this stuff that I really need to feed into my director of sales or my director of marketing.

A lot of people just don't think that they have what they need and so they don't do it.

Or a lot of people are perfectionists, especially women who feel like we need to have it just perfect before we can like confidently release.

you know, I see people stop, right?

And I see this a lot when people are building GPTs.

Like the biggest, the hardest part about building GPTs is never building the GPT because I give you the exact system to do it it and I give you a GPT builder.

The biggest problem with building GPTs is people can't figure out what they should build first so they get stuck in their own head.

And with the AI directors I'm going to tell you, you're going to build your director of marketing, your director of sales, your director of client success and then your chief of staff and then you're going to move on to the expansion suite.

they're not GPTs.

The AI directors are not GPTs.

You can build custom GPTs for your forward facing stuff.

So again my formula, custom GPTs for your forward facing clients to use so they can self serve to add to your to make your programs and offers a more premium experience.

Because people expect AI now.

Like I am not joining a program if they don't have AI tools for me, if they don't have custom GPTs or some AI tool.

No, I'm not giving them my money because I know that they're making it slower for me than it has has to be.

And I am not into that.

I am into speed plus personalization.

so you're going to build GPTs probably in month two if you follow my roadmap, to build a GPT or two for the front end and wow your clients and increase the value of your offer and you're going to build your AI directors for your back End.

And that's the scale without hiring formula.

That's the equation.

You need GPTs, AI directors, scale without hiring.

Okay.

Brenda said that she's falling out of love with Chatty.

A lot of people are.

I, you know, it's so funny.

I find that.

I, don't know, I'm, I like to build things that are basically like platform agnostic so people can choose what they like the best.

And with AI, it's changing every single day.

Like the past couple days, Claude has been like a hot mess for me.

I don't know what's going on.

but you know, everything ebbs and flows and especially with AI, what we love today is definitely not what we're going to love tomorrow.

And what we think is like the best tool since sliced bread today is definitely going to be, you know, like poo poo tomorrow.

So, it's all lovely and it's all changing and my goal is to just make simple systems that allow people to use the tool that they want to use at the time they want to use it to make their life and their, their clients lives easier.

Okay, does anybody else have any other questions?

Thank you so much everybody who joined me today.

I am going to be sending out the replay.

I'm going to put it on a page and send you the link, but I'm only sending the replay, I'm only going to send the replay out to people who registered.

Let's see, some people said that there's message, there's things that I missed above.

Your AI director, your, your director of marketing can help you with any type of social media marketing, everything.

Yes.

let's see, there are ways to, Zanna asked that people are being able to ID if tech, if, if tech wrote it and there are ways that there are tools and stuff like that.

and it's so interesting because on the one hand, like, do you want somebody taking the slow route?

Like we all want stuff fast, right?

That's like saying I heard Amazon now offers, you know, two day shipping, but I want to get it slow.

Okay, so we, we trade off.

We have to use AI because people want everything faster.

But then people don't like it if we use AI and so to that I say say no, basically.

but to answer your specific question, it's a disadvantage to those people who poo poo AI, but it's not a disadvantage to people who appreciate speed.

And there are ways to run your, all your stuff through this AI checker and it'll strip out anything.

But honestly, like, I mean, usually my workflow is I open up my AI director, we write an email, I edit the email in like my text editor or in ConvertKit, and then the email goes out.

And if people are like, I mean, of course people expect that I'm using AI.

I'm teaching them to use AI.

But I don't think it's a bad thing to use AI.

I think it's like, not bad.

And I think that it's not going anywhere.

And so if people feel like it's bad, I know that those aren't the people that typically buy my program or offers.

But, you know, there are some people out there that, you know, have problems with it.

Okay, let me see here.

What is this?

what happens if we didn't get to join after enrollment?

so Enrollment closes on March 6th.

Friday, March 6th, a week from Friday.

The Fast Action bonus, expires on Thursday evening.

This Thursday, the 26th.

So two different dates.

Fast Action bonus.

You want to, do the sprint with me?

You want to do the workshops with me?

you sign up by the 26th at 6pm Pacific Time on this Thursday, the 26th.

That's about just over 48 hours from now.

if you don't feel that you need that, you can still sign up right away and get started.

By all means, but you need to sign up by March 6th because then the doors are closing and I don't know when I'm going to reopen the doors.

I don't know what I have planned after that.

we'll see.

I'm actually going to Social Media Marketing World at the end of April and I'm speaking at their AI Business World conference.

So I'm not going to be overburdening myself with other things after we finish the sprint on April.

April 3rd.

And, yeah, so I don't know when it's opening again.

does this mean if we use your system, we can sell the private GPTs we've made?

Yes, you can sell the private GPTs that you make.

You can't sell my, curriculum of the GPT.

So you build the GPTs, they're forward facing you.

You can sell them in your programs and your offers one offs as standalones.

yes, you can absolutely sell those GPTs that you make using my system.

You just can't sell my system.

Does that make sense?

did I get all the questions?

Do you, do you troubleshoot if I end up building a crappy director?

you're not going to build a crappy director.

you're going to build an amazing director.

And yes, you can troubleshoot with me on those calls.

and, and you don't build a crappy director.

You might build a director that doesn't give you exactly what you want at first.

But the beauty of them is that they're going to get smarter and continue to learn and you can continue to add to them so that they're not crappy directors.

The goal of these directors is that you want them to spit out a solid B plus every time they help you with something.

Right?

You get to decide if B isn't good enough and you need to take it to A or you get to decide B is just fine, thank you very much.

Right.

one of my clients told me the other day she has a virtual assistant and her virtual assistant is using her director that she built.

And she had her virtual assistant write a set of four A4 email sequence.

And usually she said that she has to write the emails and then give them to her assistant to put into her convertkit to mail out.

She tasked her assistant with trying to use the AI director.

And the AI director is so smart, it wrote 4.

And my client Jody looked at him and she's like, okay, these are great, schedule, let's go.

And she didn't have to touch them at all.

And it's because her AI director is getting smarter and smarter every day.

And so there is no such thing as a crappy director because fundamentally the system is great and you will be able to create work.

Now I will tell you, you may decide.

and this is why the AI marketing toolkit is in there, is because if you don't have some of the stuff that you worry that you need like buyer Persona documents and messaging and the you know, what, what are your clients struggles and desires and all that stuff, right?

Then you use my email profit framework, you use my offer buzz, you use my brand voice architect to create those knowledge knowledge docs for you.

And then you are able to never have a crappy director because you're not starting from scratch.

Some of the directors actually I've, I've even made like the chief of staff has a bunch of pre made knowledge docs for you already that you just copy in and then they all have custom instructions that you just basically there's a few little parts where maybe you put your name in and stuff and they're all done and good to go out.

So it's almost impossible to create a Crappy director.

Like, you really have to be trying to screw it up to make a crappy director.

but is that only because she had so many emails already written to educate it?

You know, you have to start somewhere.

And that's, I think, part of the, the equation here is that this program is fundamentally for people that are just starting their business, just starting a new niche, making a transition, and for seasoned entrepreneurs that have a bunch of emails already.

And the reason is, is because you might as well start to build your AI operating system the right way with what you have and not wait until it's perfect.

Okay?

And so I want to encourage you that she may have more emails than you.

She may have more emails than me, she may have less.

But once you do email profit framework and offer buzz in, my.

In the toolkit that you get, you are going to have stuff to work from and you're going to have that springboard to jump off of.

is there a split payment?

There's a three pay and a six pay.

Cool.

you can pay in full or you can do a 3 pay or a split.

Split pay right on the checkout pages.

Boom.

so, you know, the reason that I want to encourage people that are newer or that don't feel like it, that they can do it, I fundamentally believe you can, and I fundamentally believe that you don't want to start your business in manual mode right now.

Like, you're, you're going to be so fricking slow compared to everybody else like you.

You actually have an advantage of starting your business now than some of us, like old schoolers who, you know, it's hard.

It's hard to teach an old dog new trick, right?

And so it's like hard to teach some of these seasoned entrepreneurs like AI and stuff like that, because they don't want to change, right?

They're scared of change.

So, I mean, I think that like a new entrepreneur that can launch from this and let AI feed their business and help them grow their business.

Like, you're at the advantage, actually, because you get to enjoy this ride.

It's like my son who's never been a day without his stupid iPhone.

Right?

the advantage is there for people that are actually starting businesses or restarting businesses and are just moving into AI.

So don't let the fact that you have five or one or 50 emails deter you from this.

It's.

It's, you're going to use the hell out of it.

It, it's crazy how much you're going to Use it.

Okay.

Does anybody else have any questions?

Let's see.

Did I miss anything else?

Okay, I think I'm good.

Is everybody good?

Is everybody happy?

there's so much opportunity here, my friends.

So there's two only, Standard and vip.

Is there a split payment?

There's a split payment when you click on the, thing here.

Let me just show you what's happening here.

So you choose which version and then you click on the button and then you go to the checkout page.

And, then you get options for payments.

And if you want even more options, you can do like Klarna or afterpay or something.

Something.

but I've given you three payment options.

And, there's payment options for the higher level one as well.

So that's how you get to decide.

and if you go to vip, you can see that it has its own checkout page, at the different payment plan options as well as the after pay.

If you want my direct support, if you want to meet with me, if you want personalized coaching, if you want me to, be all up in your business and all up in your GPTs, you want the VIP.

If you don't feel like you need that, you, can do the standard.

And just make sure that you join by Thursday night so that you can, run the Kickstart Sprint with me.

It's gonna be fun.

It's gonna be super fun.

Okay, friends, are we good?

Does anybody else have any questions?

A while ago, Wendy, A while ago, if, say, I ever joined the standard, can I create?

I don't understand that.

Can you rephrase it?

Custom GPT already to a potential client.

Customized.

I don't understand the question.

I'm sorry.

Do you want to unmute and ask me.

Or if you don't and I'm not understanding, feel free to send me an email or what are the times for the Sprint?

you can always send me an email and ask me questions.

sorry.

Okay.

okay, I think I understand that question.

Let me tell Brenda.

The sprints are on those Fridays starting on Friday the 13th.

There are two back to back.

Friday the 13th.

The one in February that we already passed.

Hope nothing bad happened.

And then the one we're going to start the Sprint on, on, and they're at 10am Pacific Time.

I always hold my calls typically at 10am Pacific time.

The.

And then the monthly call, the monthly Q and A and coaching call is on the third Wednesday at 10:00am Pacific Time.

And I always keep that time because I'm in Mountain Standard Time, I'm in Arizona.

We don't change times.

And so if I ran it on my time zone then it would change times every time the time change and that's just too much wackadoodle for everybody.

So I just always say they're at 10:00am Pacific Time and then I change it on my calendar when the time changes.

okay.

So I mean can I build already customized GPT to a client if I join the standard?

are you asking can you use my system to build for other people?

I think that's what you might be asking when you join.

here, I'll say it like this.

When you join Scale without hiring, you are getting a single use license to build custom GPTs for your programs and offers that you share with your clients or that you use internally.

Okay.

Same with the AI directors.

You are getting a single use license to build your AI directors for your own business.

You are not getting a multi use license to go and share it with the world.

Okay.

and so I hope that answers your question.

So it's a single use license.

If you want to take my system and my teachings and my curriculum and go and implement it in somebody else's program for somebody else.

Like you want to be a GPT builder, that's a different, that's a multi use license that you need.

But I right now for that price you buy a single use license for 12 months.

Okay, I hope that makes sense for, for everybody.

okay.

I am looking forward to welcoming you into Scale without hiring.

If you have any questions, please feel free to send me an email.

You can send it to support wendybreakstone.com you can go to scalewithouthiring AI and see the sales page.

many of you are already in my free community over in school.

You will hear more about the launch in there and then in the meantime when you join, you will get an invitation from me to join my school community called AI for Income accelerator.

Which is where the accelerator and the Scale without hiring, communities come together.

So if you have any questions, let me know.

I'm going to say thank you and I'm going to go on with my day and I hope that you've really enjoyed this.

I appreciate those of you that are still here with me.

Take care.

Bye.